Full Sponsorships: To become a fully sponsored band/athlete/etc, you must be actively pursuing a career in whatever industry you're being sponsored for. That means touring, working towards going pro, and for musicians that means recording and releasing albums and seeking or continuing label support. Full sponsorship is nearly free clothing (shipping is normally the only thing you pay).
Secondary Sponsorships: This sponsorship is "easier" but unlike the full sponsorship, you must pay for clothes. You receive a discount code, which will give you a huge percentage off of most items. This sponsorship is for lesser known bands, who may not be to the level of touring or seeking label support, but still feel worth our time to support.
What we want: We're looking to expand to areas that we do not already have support. We're into hardcore, indie, hiphop, grind, metalcore, and anything that is just terrifyingly heavy and as well as professionally recorded bands. In 2007 we reached into Canada. Starting in 2008, our goal is to get into the UK.
What we don't want: We love all NC bands, but seriously, don't ask us unless your attempting to make something of your band, and actual progress has been documented. We also don't want bands who are just "big on myspace", faking your plays/views is not worth our time. You're not getting a sponsorship just by talking to us, we take at least a month to confirm most bands, and we monitor your myspace, so you don't need to make yourself look better than you are. Not looking for any "one man electro grind bands". Don't need any joke bands, no bands covering Soldja Boy, or bands with no friends. If you don't take yourself seriously, or not taking the time to promote your band, why should we?